Culture|Futures
Design, Fashion, Food and Innovation in the newly born Ecological Age
When
October 19th 2011
From 9.00 am to 13.30 pm
Where
Milan, Palazzo Marino
Framework
On the occasion of the 5th edition of Ragnarock Nordic Festival and after the great success of 2010 edition, Ragnarock Association together with Culture Future and with the Danish Cultural Institute presents Culture Futures, an international conference during which Italy and Scandinavian countries will discuss the role that design, fashion, food and, in general, innovation can play in guiding people toward more sustainable standards of living. The most distinguished designers, representatives of the fashion industry and the most creative intellectuals from Northern Europe will meet their Italian counterparts to share ideas and best practices.
Through this project, Ragnarock aims to support Milan as a benchmark in design, innovation and sustainability in preparation for the major challenges of EXPO 2015.
Who we are
Ragnarock Association www.ragnarock.eu
Ragnarock Association is a cultural no-profit association founded in Milan in 2007 with the aim to create a productive face-off between different cultures through politics, arts and economics. Every year Ragnarock organizes the Ragnarock Nordic Festival, the biggest festival of Northern European culture in Italy with aim to promote Scandinavian best practices in the field of environmental sustainability, trying to get to a common view on design, sustainability and innovation.
Culture|Futures www.CultureFutures.org
Culture|Futures is an international network of organizations and individuals who are concerned with shaping and delivering a proactive cultural agenda to support the necessary transition towards an Ecological Age.
Culture Futures has two main long term goals which namely are: stressing big institutions and private companies to embrace sustainability in their strategies and creating a group of the most important institutions and companies within 2015, by making a deal at least with two Italian and Nordic institutions between 2011 and 2013.
Oslo, Copenhagen, Stockholm, and Northern European cities are in general the world leaders in fields of innovation and sustainability. Many of them had already created public and private organizations whose aim is to foster sustainable innovation, which have soon turned into internationally known realities.
Moreover the notion of sustainability has affected also the food system, which is one of the pillars of the Italian industry. The hyped concept of new Nordic food is an example of alimentation, which could be a source of inspiration for Italy as well
Facing the incoming EXPO2015, Milano will encounter several important challenges. The task of the city will be to ameliorate the city services up to the standards of the best cities in the world This project implies an ambitious vision in many different fields: some of them where the city already excels (design, fashion), some other where work has to be done (sustainability and a global green vision).
Therefore, we think Nordic cities and Milan, and in general Nordic countries and Italy, could inspire each other through the exchange of best practices.
Ragnarock developed a short, middle and long-term collaboration strategy. It would occur in the fields of design, food, industries, fashion and it will focus on how sustainability could work as the connection between them.
First of all, Ragnarock would like to guest political representatives of the city of Milan and of a city of the North of Europe, discussing about the urgency of changes in attitudes, with focus in how cultural industries and institutions could foster changes in attitudes toward the new environmental challenges with particular attention to design, food, and sustainability in the private sector. This will show how an exchange of ideas between two different cultures could make the difference.
Ragnarock will bring one representative for Italian and Nordic institutions in design, food, industries and fashion. The target is to promote a debate on how the concept of sustainability could be introduced permanently in those areas.
Goals - Medium Term
Establish a relationship and creating a collaboration plan between some key cultural institutions, Italian and Nordic. The advances in the plan will progressively be checked in Culture Future's next editions.
Goals - Long Term
There are three long term objectives:
1. To encourage public and private actors to improve their productivity toward more sustainable standards, in order to increase their economic profit and to create new solutions and innovative processes.
2. To promote the status of green ambassadors for other institutions and their participation within the Culture Futures network. www.culturefutures.org
3. Thanks to the collaborations, it is Ragnarock intention to realize three important projects: to create the first nordic fair in nordic sustainable technology, to open the first restaurant in Italy in Milan specialized in Nordic cousine and finally to create the first Nordic design week.
The representatives for every institution or company connected with those areas will be invited at the conference
Program
8:30 Breakfast offered by the European Commission
9:00 Registration
9:15 Welcome and introduction. Conference's and Culture Futures's goals
Moderator: Federico Scaramucci
- Pierfrancesco Maran, Mayor of the Mobility, Environment and Green Committee of the City of Milan.
- Morten Kabell, Member of the Copenhagen City Council and Vice Chairman for the Technical and Environmental Committee of the City of Copenhagen
Introductory remarks
- Matteo Fornara - Director of the European Commission office in Milan
- Finn Andersen and Olaf Gerlach Hansen, General Secretary of the Danish Cultural Institute and Co-Founder of Culture Futures
- Marco Germinario, President of Ragnarock Association
- Filippo Bernocchi, Vice-President of ANCI (National Association of Italian Municipalities)
10:15 Fashion, Design and Innovation for a Better Quality of Life
Moderator: Michele Capuani, Academic Director of IED Group
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Susanne Soendahl Wolff, Business Development Officer and PR management, Danish Design Center
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Kigge Hvid, CEO of INDEX: Award
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Francesco Paolo Zurlo, Vice director of the Industrial Design, Arts, Communication and Fashion Department (INDACO) and associate professor at Politecnico ofMilan
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Jonas Eder-Hansen, Development Director at Danish Fashion Institute and at NICE (Nordic Initiative Clean & Ethical)
11:15 Sustainable Food
Moderator: Emanuele Bompan, journalist
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Anna Meroni, Teacher and Researcher atPolitecnico of Milan, INDACO Department, representativeof the Slow Food project Feeding Milan - Energies for change
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Kasper Sewerin Fogh Hansen, Director of Communications of Food Organization of Denmark, non-profit association created to promote Danish and Nordic food
11:45 Green Growth and Cultural Change
- Cultural barriers and opportunities to business innovation
- How to make sustainability culturally attractive
- Impact of new solutions on culture
Moderator: Stefano Pogutz, Director of the MasterGreen Management, Energy and CSR (Universita L. Bocconi)
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Cristina Tajani, Mayor of the Work, Economic Development, Universities and Research Committee of the City of Milan
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Alessandro Gargani, Vice Secretary General of ANCI (National Association of the Italian municipalities)
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Giusy Bettoni, Director of CLASS - A unique forum specialized in eco sensible products for textiles, design, fashion and home.
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Finn Mortensen, Executive director of State of Green, the official green brand of Danmark
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Maximiliano Mutti, Country Manager Envac Italia, leader in the production of facilities for the waste disposal
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Francesco Nastasi, Country Manager for Italy Latitude Solar, leader company in the production of solar panels
13.30 End of the conference
* We inform you that the presence of the speakers is still to be confirmed. Thus, the program might meet some changes
** To attend the conference, it is necessary sign up at conferenza@ragnarock.eu
Contacts
Federico Scaramucci
e-mail: federico@ragnarock.eu
mobile: +39 3479236059
Elisabetta Ferrario
e-mail: elisabettaferrario@ragnarock.eu
mobile: +39 3473578941
Culture Futures 2010, Palazzo Marino
Sabato
28.05.2011
Ragnarock Nordic Festival 2011
Circolo ARCI Bitte - Via Watt 37, Milano
Ingresso gratuito con tessera ARCI*
E� in arrivo la 5a edizione del Ragnarock Nordic Festival, quest�anno ospitato dall�ArciBITTE di Milano sabato 28 maggio 2011: un�occasione unica di scoperta e condivisione del meglio della cultura e della gioia di vivere dei paesi del nord Europa attraverso corsi gratuiti di lingue scandinave, degustazioni, concerti e tante attivit� dedicate a giovani e adulti.
La giornata inizier� alle ore 17.00 con l�apertura degli stand dedicati al turismo nei paesi Nordici presso cui verranno presentate diverse attivit�, tra cui l�opportunit� di vincere buoni validi per volare a Reykjavik con Icelandair e a G�teborg e Stoccolma con VisitSweden e Ryanair. Alle ore 17.00 professori e studenti del dipartimento di Scandinavistica dell�Universit� degli Studi di Milano daranno al pubblico l�opportunit� di ricevere lezioni gratuite di lingue nordiche. Alle 18.30 l�autore svedese Mikael Niemi presenter� il suo ultimo libro, �L�uomo che mor� come un salmone�, romanzo poliziesco edito da Iperborea in vendita dall�8 Aprile in tutte le librerie italiane. La giornata proseguir� poi con un seminario sul tema �mangiare e bere in Scandinavia�, condotto dalla professoressa Anna Br�nnstrom, che terminer� con una degustazione gratuita a base di specialit� della Lapponia svedese.
PROGRAMMA DELL'EVENTO**:
� 17.00 - 22.00 Apertura dell'angolo del turismo.
� 17.00 - 18.30 Lezioni di lingue scandinave - www.linguenordiche.it - Universit� degli Studi di Milano.
� 18.30 - 19.30 Presentazione del libro �L�uomo che mor� come un salmone� dell'autore svedese Mikael Niemi � a cura di Iperborea
� 19.30 - 20.30 Seminario �Mangiare e bere in Scandinavia� - Universit� degli studi di Milano.
� 19.30 - 21.30 Degustazione gratuita di cibi dalla Lapponia svedese .
� 21.30 - 00.00 Concerti di band Nordiche.
� 00.00 - 04.00 Dj set.
Vieni a trovarci nell'angolo del turismo e vola al nord! - Scopri come aggiudicarti un volo per Reykjavik con Icelandair - Gioca con Ryanair e Visit Sweden dalle 20.30 alle 21.30 e vinci 5 biglietti per Stoccolma e 5 per G�teborg
Gli spazi interni ed esterni verranno allestiti con fotografie e video promozionali dei paesi nordici, con un�attenzione particolare alla Norvegia, grazie alla concessione da parte di VisitNorway e Innovation Norway di fotografie e video a tema. Verranno inoltre esposti i lavori di Terje Sorgjerd, fotografo norvegese che con i suoi scatti ha catturato l�essenza dei paesaggi nordici.
